Ask the Expert: 10 Places to Use Your New Logo Design
Picture this: You’ve just finished up rebranding and are the proud owner of a beautiful new logo that truly speaks to the mission of your brand. Here are some starting points so that you can cover all of your bases when uploading new branding to your platforms and documents!
- Business Card – Your new logo should first and foremost be placed on or implemented in the design of your business cards. (Also, if you’ve rebranded, new business cards are a must!) Brand recognition is essential if you want to have a competitive edge in your market, and the key to that is not confusing clients or customers with two very different logos on your business cards and other touchpoints.
- Email Signature – Next, update your email signature with your new logo, as well as any new colors, fonts, or other branding elements from your brand guidelines.
- Social Media – Utilize your icon or social logo here! Depending on the business type, we often recommend using your icon/social logo as your profile image across all social media channels. This logo is typically condensed in verbiage and size, scaled down to a circle or square icon for easy uploading to your social sites. Bonus: If you frequently upload events or prefer for your branding to be carried through your cover photos and Instagram highlights as well, be sure to let us know!
- Letterhead – Your logo plays an important role in designating official company documents.
- Envelopes – Don’t be shy about placing your new logo on envelops for business mail! This truly brings your branding full-circle.
- Marketing – Print, digital, coffee mugs, clothing, vehicles, you name it – update it! It can be difficult to remember all of the places your logo reaches the public, but playing catch-up here is okay. As long as you’re committed to catching an old logo and replacing it with the new, your clients and customers will understand that rebranding is a process. Rome wasn’t built in a day!
- Website – Your logo should be prominent throughout your digital presence, including your website! A key factor here is ensuring that your website and logo are cohesive and consistent. Does your rustic, whimsical logo stick out like a sore thumb against your classic, traditional website? A website overhaul might be in the cards. Often, a change in logo can lead to a website redesign or complete company rebranding. Luckily, we can help with that too!
- Advertising – Any advertising should reflect your brand guidelines, including your logo. This is where both vertical, horizontal, and icon logos come in handy. Since the size restrictions for ads can differ greatly, you will be well-equipped with a variety of logos in different shapes and sizes!
- Pricing Guide – Make sure that you update your pricing guide, project quote, or any other internal documents with your new logo. When a client asks for your price structure, they will be pleased to see that you’ve taken the steps to keep your branding consistent.
- Client contract – Contracts can be linked to your website, so sometimes it’s easy to forget to update those documents. However, some clients may have visual memories, and get confused when signing a contract with a completely different logo, fonts, and colors than the other branding they’ve experienced with you.
Expert tips: You should always have a vertical, horizontal, and icon logo on hand! And, anytime you give your logo to someone to use on your behalf, your approval must be given on their final product. Check out our process and behind the scenes of Business Branding.