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The Procrastination Generation – BP Creative Group
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The Procrastination Generation

You call them Millennials, we call them the Procrastination Generation. Is that the pot calling the kettle black? Perhaps. But in a world where deadlines actually mean something, where once an invitation has gone to print, there’s no turning back, where receiving address lists means envelopes are getting printed, stamped, and stuffed A.S.A.P. – procrastinating is not an option!

Today’s bride is not too far in age from our team, so we absolutely understand how she operates. Our clients are professionals who don’t have time to figure out the spacing on a reply card, line an envelope with a custom liner, or mount an invitation to a pocket. That’s where we come in! We’ll gladly do it all for you, but it comes at a price: punctuality.

Our studio has a large network of suppliers, printers, warehouses, and other vendor relationships that we have to manage – and are held accountable for – in order for your invitation to make its way from our early on sketches to our computers to your guests, early waiting and anticipating. They put us on a schedule in order for us to receive items in time for that next step. Therefore, we have to make sure scheduling is transparent.

Fortunately, we’ve come up with a client timeline that works backward from your wedding date to determine when certain items are due, based on the treatment they are receiving. Our turnaround time is quick, but we always add in buffer time – because nobody’s perfect! We want to ensure that your pieces are exactly how you’ve dreamed, and that your family and friends can hold them in their hands as soon as you want them to (don’t worry, we have a recommended timeline for that as well).

So, here’s our advice: Don’t procrastinate. So much is determined by your guest count! It’s important to send out invitations when we recommend it (typically about three months prior to your wedding date), so you can gather R.S.V.P.’s and relay that information to your venue, caterer, planner, rental coordinator, and us!

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