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15 years ago today I applied for a business license.

Right in the middle of an economic recession because design and creative jobs were the first to go!

I didn't start a business because I was accomplished, had a rolodex of names or saved enough money to make it on my own.

I did it business because there was no way in hell someone was going to dictate how dedicated I was to my craft or why the most important thing in EVERY company (branding, marketing, design) was the FIRST to go!

Raised in the Tetris generation, I knew there was more than one way to solve any puzzle. More than one way to 'start a business' or most definitely, always looking out for plan B (just because you can't get that first layer, doesn't mean it won't come back to you to solve. Where are my tetris geeks at? 🤓)

It was late July 2007 and I sat across the table from my grandmother with books on developing a business from the library. *sucker for the library

With a name, a rough plan, a tagline, services and mindset to go get 'em, I did it!

It's been 15 grueling, exciting, fascinating, energy-draining, joyful years.

WOW.

All the shifts and pivots within the business, but one thing always stands firm in my mind - THE EXPERIENCE!

'An experience from beginning to end'. *the initial tagline

Here's the thing to remember:
You can have a great business, but a shitty experience and someone will remember the experience. You can have an unorganized, chaotic business and a great experience, and someone will remember the experience.

It's that simple.

I pray these next 15 or 25 years in business allow me to grow and expand in creating experiences of pride, confidence and most importantly, joy in all areas of creative and strategic services.

All of this wouldn't have been possible without so many cheerleaders, especially me - focusing on business/personal development!

I can't thank you all enough for supporting this business.
My family, friends, clients, teachers, those near and far.

Just know I'm sending you big Italian hugs and swift M-C kicks to get into gear.
🖤 M-C

bpcg_brandboutique

•

15 years ago today I applied for a business license. Right in the middle of an economic recession because design and creative jobs were the first to go! I didn't start a business because I was accomplished, had a rolodex of names or saved enough money to make it on my own. I did it business because there was no way in hell someone was going to dictate how dedicated I was to my craft or why the most important thing in EVERY company (branding, marketing, design) was the FIRST to go! Raised in the Tetris generation, I knew there was more than one way to solve any puzzle. More than one way to 'start a business' or most definitely, always looking out for plan B (just because you can't get that first layer, doesn't mean it won't come back to you to solve. Where are my tetris geeks at? 🤓) It was late July 2007 and I sat across the table from my grandmother with books on developing a business from the library. *sucker for the library With a name, a rough plan, a tagline, services and mindset to go get 'em, I did it! It's been 15 grueling, exciting, fascinating, energy-draining, joyful years. WOW. All the shifts and pivots within the business, but one thing always stands firm in my mind - THE EXPERIENCE! 'An experience from beginning to end'. *the initial tagline Here's the thing to remember: You can have a great business, but a shitty experience and someone will remember the experience. You can have an unorganized, chaotic business and a great experience, and someone will remember the experience. It's that simple. I pray these next 15 or 25 years in business allow me to grow and expand in creating experiences of pride, confidence and most importantly, joy in all areas of creative and strategic services. All of this wouldn't have been possible without so many cheerleaders, especially me - focusing on business/personal development! I can't thank you all enough for supporting this business. My family, friends, clients, teachers, those near and far. Just know I'm sending you big Italian hugs and swift M-C kicks to get into gear. 🖤 M-C

1 hour ago

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bpcg_brandboutique

•

You deserve to feel less stress in your brand! You deserve to stop wasting time and energy in avenues that aren't fulfilling or play a part in reaching your goals. You deserve to feel accomplished, knowing your brand is working for you, through • client attraction • partnerships • expansion of products/services So, when you start thinking you've hit a ceiling with your brand or it causes more frustration - it's time for a rebrand! ✨I promise it'll be one of the most powerful investments you'll make because it's the one that solidifies your foundation, vision and purpose of why you do what you do. Want to be challenged to go deeper, let's start the convo. 🖤M-C #branddesigner #brandstrategy #brandstrategist #branddevelopment #brandingidentity #businessbranding #brandingtips #brandingconsultant #brandingdesigner #rebrand #rebrandkc #brandstylist #welovebranding #creativedesign #graphicdesigner #brandbuilding #branddesigner #targetaudience #webdesignstudio #brandyourself #smallbiztips #branddesigner #brandstrategy #creativedesignkc #graphicdesignerkc

2 days ago

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2/4

What would happen if you just stopped?

And, wiped the slate clean?

All of it - social media, newsletters, blogging, pinning, running ads, everything.

Wouldn't that be nice? 🙌

Heck yes, but what about this approach - Let's find the freedom of doing things YOU love to do mixed with a transparent and authentic strategy of where you want to be.

Let's say you're a product-based business and you love showing off your product: Post away, creative in-use products on IG with links to buy on the platform or on your website.

What about a service-based business who loves to write? Stick to blogging and that will give you liquid gold for quick social posts to teach, engage and gain trust of your followers.

You don't have to be everywhere! 📣

✨ But, you do need to be somewhere with a strategy, otherwise, might as well scrap it and start over!

Who's with us? Drop a 💯 below.

#immyownboss #leadersinheels #growyourbusiness #savvybusinessowner #marketingstrategy #sixfigurechick #bossbabesmovement #ownyourownbusiness #corporatewomen #solopreneur #womaninbusiness #thisgirlmeansbusiness #growyourbiz #startuptips #businessstrategist #savvybusinessowners #creativemarketing #businessstrategy #brandingagency #webdesignspecialist #brandbuilding #branddesigner #targetaudience #webdesignstudio #brandyourself #smallbiztips #branddesigner #brandstrategy #creativedesignkc #graphicdesignerkc

Photo by the incredible @lindsayjphoto

bpcg_brandboutique

•

What would happen if you just stopped? And, wiped the slate clean? All of it - social media, newsletters, blogging, pinning, running ads, everything. Wouldn't that be nice? 🙌 Heck yes, but what about this approach - Let's find the freedom of doing things YOU love to do mixed with a transparent and authentic strategy of where you want to be. Let's say you're a product-based business and you love showing off your product: Post away, creative in-use products on IG with links to buy on the platform or on your website. What about a service-based business who loves to write? Stick to blogging and that will give you liquid gold for quick social posts to teach, engage and gain trust of your followers. You don't have to be everywhere! 📣 ✨ But, you do need to be somewhere with a strategy, otherwise, might as well scrap it and start over! Who's with us? Drop a 💯 below. #immyownboss #leadersinheels #growyourbusiness #savvybusinessowner #marketingstrategy #sixfigurechick #bossbabesmovement #ownyourownbusiness #corporatewomen #solopreneur #womaninbusiness #thisgirlmeansbusiness #growyourbiz #startuptips #businessstrategist #savvybusinessowners #creativemarketing #businessstrategy #brandingagency #webdesignspecialist #brandbuilding #branddesigner #targetaudience #webdesignstudio #brandyourself #smallbiztips #branddesigner #brandstrategy #creativedesignkc #graphicdesignerkc Photo by the incredible @lindsayjphoto

3 days ago

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3/4

bpcg_brandboutique

•

Thinking of a Website overhaul? Getting sick & tired of your website not performing, engaging or working properly? It might be time to consider a website design. But - before you go shutting it down, deleting or trashing it, you need to grab some things. ✔️ copy and paste all content into a doc, there might be good stuff in there to repurpose, especially blogs ✔️ save all imagery ✔️ take screenshots and video recordings ✔️ track analytics or keywords (and copy those down), what was working to filter or bring clients to your website ✔️ if you're not switching platforms - keep all these pages until you are absolutely ready to unveil The only way this project will be a nightmare is if you don't plan, so let's get started: 1. Goal Strategy: - What are your goals and must-haves for the website - How will you utilize your brand foundation for those goals - Is everyone on the same page about these goals, audits and continuing work 2. Design and Content - What elements of your brand will you need - Go deep, develop content that speaks to you as a brand and speaks with your ideal client - What call to actions or next steps are needed from a viewer standpoint 3. SEO and Audit - Put yourself in your viewer's shoes: what would they search for, what are they experiencing, what will help them book your service or buy your product faster - use these phrases or keywords - Place meta tags on images and inside pages - Put together a list of what will need to be tracked each month to match your (#1) goals!! Rinse and repeat. Do what you can to make the redesign process go smoothly and don't lose sight of the strategy you need to ensure that your website actually delivers the results you’re looking for. 🖐️HIGH FIVE THE PRE-PLAN PROCESS!! #webdesigner #webdevelopment #websitebuilder #websitedesigner #webdesign #calltoaction #websitestrategy #wordpresswebsite #squarespacewebsite #brand #brandstrategy #visualidentity #brandstrategist #kcwebdesigner #kccreative #kansascitywebsitedesign #websitedesign #webseo #seo #seokc #websiteredesign #websiterefresh #branddesigner #branddesign #branding #brandingkc #branddesignkc #marketingconsultantkc #marketingkc

4 days ago

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