Effective Strategies to Boost your Brand Awareness in 2023 for Authentic Marketing
Over the past 15 years, we’ve seen a trusted brand goes hand-in-hand with a scalable one. But, if your audience doesn’t know or trust you yet, you’ll have to pull back the curtain and develop a solid brand awareness strategy. Here are three tips to boost your brand awareness in 2023 to help your business scale.
Establishing A Brand Opinion
If your brand hasn’t established a personality, narrow your focus here. When you share your unique opinion or voice, you’ll start attracting like-minded clients and customers and separate from those that aren’t.
- What’s your point of view of your industry?
- How would you speak with a client/customer if you were in a meeting?
- How are you leading clients/customers toward the solution – what keywords come to mind?
When you embrace your authenticity, it gives you the freedom to differentiate your brand in the market.
Know Your Target Audience
A foundational piece that typically gets skipped is defining a client or audience.
Before you get too hard on yourself, give yourself a break because it takes some serious time to dive into an ideal client.
These people need your product and service the most, so why not spend a little more time knowing everything about them.
Here are some key pointers for a client overview for brand awareness:
- What type of content do they like consuming? Snippets, Video, Blogs, etc.
- What channels are they on? List out exact places by priority.
- Where will they interact with your brand?
- How will you measure these channels?
- Who can you ask for feedback?
Double-Down on A Multi-Channel Marketing Strategy
Question for you: Are you putting all your eggs in one basket? Are you focusing on only one platform?
When developing the brand awareness stage, you’ll want to spread the (right) message on a variety of platforms.
Why do this? Your audience may interact with your brand and content differently.
You might have to create separate content strategies for each platform.
- Email Marketing
- Social Media Marketing
- Print Marketing
- Partnerships and Collaborations
Feeling a bit excited like us, go even further with brand-related hashtags and tracking, like our monthly accountability (download below).
Final Thought: if you are in business – you’ll want brand awareness to be a goal. Map out how you will track these initiatives.
Encourage the right audience to interact with your brand by using the right platform and a unique opinion.
Cheers to boosting your brand awareness in 2023!